01 Applications
Four commercial priorities Sherbet can help move.
Same platform, same mechanism, different objective.
New model, new proposition, new market.
Turn a launch or growth priority into focused commercial activity across the part of the network that has to deliver it.
Involves · sales teams · network development · launch and market entry
The behaviour behind the number.
Focus the right people on the products, behaviours and commercial priorities that matter now, while there is still time to change the outcome.
Involves · sales executives · sales managers · campaign teams
Service, parts and the workshop.
Mobilise service, parts and customer-facing teams around retention, utilisation and the aftersales priorities that change through the year.
Involves · service advisors · parts and trade teams · technicians
The experience is delivered locally.
Turn customer-experience priorities into everyday activity among the people closest to the customer, at the places where the experience needs attention.
Involves · sales and service teams · handover · customer retention
02 In practice
One mechanism, whatever the priority.
Every programme runs the same four steps. What changes is what you are trying to move, and who can move it.
Model launch
Illustrative example
The response is what turns one campaign into the start of the next. Seeing where the priority landed is what lets you change the next thing you do.
Same four steps.Different objective, different people.
03 Beyond the four
Some priorities belong to a particular kind of business.
The four above are where most programmes start, and a programme can go further than them. A dealer group has priorities of its own, and so does a manufacturer.
Dealer groups, for example, also use Sherbet around:
04 Next step
What do you want your people to do differently?
That is the only question we need answered to show you something useful.