Sherbet / For manufacturers
Turn a commercial priority into activity aimed at the markets, retailers and people who can move it. Then see the response and steer what happens next.
01 Precision
Priorities lose their edge when they reach everyone in the same way.
Set the priority once, then aim it at the markets, retailers and roles that can actually move it. Everyone else carries on with theirs.
Illustrative. Demonstration data.
One priority. The part of the network that can move it.
You can then compare the response across the network, see what happened where you chose to act, and act again while it still matters.
02 Priorities
Priorities move on through the year. A programme that only knows how to talk to everybody cannot follow them.
Turn a new model launch into focused network action.
The markets launching it, the retailers selling it and the teams whose behaviour can influence its success.
Move the mix, not only the volume.
Selected markets and retailers, and the roles that actually influence the number.
Workshop, service and parts.
The service network, and the managers and teams inside it who set the pace locally.
The behaviour behind the score.
The populations the programme data can identify, at the retailers where the experience needs attention.
The network stays the same. The audience changes with the priority.
Same programme, same people, different audience. The programme is already there when the next priority arrives.
03 The programme
A programme that stays in place keeps the audience, the habit and the history. When the next priority arrives, it starts with all three.
Équipe · Renault Group
What one programme now covers
More than 60 campaigns in 2025. The priorities and the campaigns change through the year. The programme runs straight through them.
The programme carries your brand and your language. People in the network recognise it as yours.
New programme activity and communications as the priorities change, created with your team.
You set the priorities. Managers in the network enrol and maintain their own teams, so the programme grows with the network.
04 Visibility
The activity was aimed using the structure of your network, so you can compare the response the same way: by market, region, retailer, team, role and, where your programme reaches it, the individual.
By market
Aimed at three markets. Two are ahead of target and one needs attention.
Illustrative. Demonstration data.
Aimed and measured the same way. Market, region, retailer, team, role and individual are the dimensions you target with, so they are the dimensions you can look at.
Depth follows your programme. How far reporting goes depends on how your programme is structured and the data that reaches it.
Visible while it is running. Programme and campaign performance is visible in real time, not after the activity has finished.
Eligibility from your own data. Where your programme data shows who achieved the result, Sherbet can use it to decide who qualifies.
05 Proof
One established network with priorities that keep changing. One network still growing, with a programme growing alongside it.
Équipe · Renault Group
Renault, Dacia and Alpine, across sales, service, parts and the workshop. Équipe keeps expanding with the business, now extending into LCV and trade customers.
Mission Hub · BYD
Managers in the network enrol and maintain their own teams as new sites come on, so the programme scales without the programme team having to build it site by site.
The same structure that brings people in is the structure your programme team uses to reach them once they are there.
Live programmes. The figures shown come from Renault Group programme reporting across sales, aftersales and customer experience.
See Équipe in action Two minutes inside the Renault Group programme, filmed with the people who use it. The full film is on the client results page.06 Next step
Tell us what you want to change. We’ll identify who needs to act and show you how Sherbet can turn that priority into measurable activity.