Sherbet / Engagement and visibility across automotive networks
Turn priorities into action across your network.See what’s happening. Steer what happens next.
01 The people
Sherbet builds and runs automotive network incentive and engagement programmes that turn commercial priorities into measurable action.
Sales, service, parts and the workshop. Sherbet reaches them wherever they sit in the network.
Model, variant and campaign targets
Aftersales priorities and performance
Parts, accessories and trade activity
Workshop campaigns and objectives
Enrol their team, see performance
Compare sites, focus effort, optimise
02 Solutions
Same platform, different objective.
Brief and mobilise the right people. Get the network aligned and moving quickly.
BYD went live and continues to scale.
Focus activity on the priorities that matter. Direct effort where it makes the greatest difference.
Eligibility checked against the retail file.
Mobilise different teams around relevant priorities. Keep activity focused as those priorities change.
Renault Group runs here, across Renault, Dacia and Alpine.
Focus the network on reviews, handover and follow-up. Turn experience priorities into everyday action.
Measured where the review and handover data supports it.
03 The platform
A continuous operating model, not a campaign calendar.
Connect the people who need to be involved, wherever they sit in the network.
Capabilities
Distributed onboarding
Set the priority, choose the audience, define the activity. Communication, campaign, recognition and reward are the mechanisms, not the point.
Capabilities
How activation is aimed
The right activity goes to the right people for the objective. Not everybody gets everything.
See where activity is landing and which part of the network needs more focus. Re-target, re-focus or redirect while the programme is live.
Capabilities
The steer loop
Repeats
04 The network
Turn a priority into targeted activity among the people closest to the customer, see the response and steer what happens next.
Target the audience, see the response, then optimise while the activity is still live. Every deployment is configured and branded around the programme it supports.
Q3 aftersales · audience
Response, week 6 of 12
Where attention is needed
Forward · illustrative programme view · demonstration data
05 Client results
See how Sherbet is being used across different automotive priorities.
Renault Group
Renault, Dacia and Alpine, across sales, service, parts and the workshop. Équipe keeps expanding with the business, now extending into LCV and trade customers.
BYD
One programme that scales with the network, with local managers enrolling and maintaining their own teams as new sites come on.
A supplier-funded campaign, co-branded and run through Équipe into Renault aftersales. Partner funding can sit inside an existing programme, aimed at the same people, without standing up anything separate.
06 Your programme
From name and identity to campaign creative and communications, we create the programme with you. Not just the software it runs on.
We create the programme name, its identity and its visual language.
Fresh campaigns and communications keep the programme relevant through the year.
The experience belongs to your organisation, not to a third-party platform.
Équipe · Renault Group
Mission Hub · BYD
Next Move · illustrative dealer-group programme
Built around your programme. Your branding, your network structure, your roles and audiences.
Connects to your operating data. Appropriate feeds and uploads, with verification where supported.
Controlled access and eligibility. Roles, permissions and accreditation-based gating where applicable.
Reporting and compliance support. Downloadable individual tax reporting in Équipe, monthly, separate from programme performance reporting. Plus programme administration and controls.
07 Next step
Tell us what you want to change. We’ll identify who needs to act and show you how Sherbet can turn that priority into measurable activity.
Programmes and campaigns already running for Renault Group · BYD · Castrol
See Équipe in action · the Renault Group programme
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